Brand Collaboration Email Templates

Hi [Creator Name],

I'm [Your Name] from [Brand Name] — we're an Australian [industry] brand specialising in [brief description].

I came across your [specific video/series] on [TikTok/Instagram] and really loved [specific detail — e.g. "the way you styled the product in natural light" or "your honest take on ingredient breakdowns"]. It's exactly the kind of authentic content our audience responds to.

We're looking to commission 3 product review videos for TikTok and Instagram Reels, and we think your style would be a great fit.

Here's a quick overview:
- Deliverables: 3x short-form videos (30-60 seconds)
- Platform: TikTok + Instagram Reels
- Budget: $[X]–$[X] per video (inclusive of usage rights)
- Timeline: Content needed by [Date]

Would you be interested? Happy to send through a full brief and discuss details. If you have a rate card, I'd love to see it.

Looking forward to hearing from you.

Best,
[Your Name]
[Brand Name]
[Website URL]

Hi [Creator Name],

Thanks so much for your interest in working with [Brand Name] — we're excited to get started.

I've attached the full creative brief for this campaign. Here's a summary of the key details:

Campaign: [Campaign Name]
Deliverables: [e.g. 3x product review videos, 9:16 format, 30-60 seconds each]
Platform: [TikTok / Instagram Reels / YouTube Shorts]
Key message: [One-sentence summary of what the content should communicate]
Timeline:
  - Draft delivery: [Date]
  - Final delivery: [Date]
  - Go-live: [Date]

Usage rights: [e.g. Organic + Paid Ads for 90 days from final approval]
Revisions: [X] rounds included

Please have a look through the brief and let me know if you have any questions or if anything needs adjusting. Once you're happy with the scope, I'll send through the contract for signing.

Looking forward to seeing what you create.

Best,
[Your Name]
[Brand Name]

Hi [Creator Name],

I wanted to reach out because the content you created for our [previous campaign name] performed really well — [specific result, e.g. "the unboxing video hit 45K views and drove a 3.2% CTR on our paid ads"].

We'd love to explore a monthly retainer partnership with you. Here's what we're thinking:

Monthly deliverables: [e.g. 4x short-form videos per month]
Platforms: [TikTok + Instagram Reels]
Content types: Mix of product reviews, lifestyle content, and seasonal pieces
Usage rights: [e.g. Organic + Paid Ads, 90-day rolling licence]

What you'd get:
- Guaranteed monthly income of $[X] AUD
- Creative freedom within brand guidelines
- Early access to new product launches
- Brand ambassador status (if you're open to it)
- Priority booking — no competing for briefs

I'd love to jump on a quick 15-minute call to talk through the details and see if this structure works for you. Are you free [suggest 2-3 time slots]?

Best,
[Your Name]
[Brand Name]

Hi [Creator Name],

Thanks for sending through the first drafts — really appreciate how quickly you turned these around.

Here's my feedback on each video:

Video 1 — [Title/Description]:
What works well: [e.g. "Love the opening hook and the natural lighting. The product demo at 0:15 is exactly what we were hoping for."]
Adjustments needed:
  - Could you add a mention of [specific feature/benefit] in the first 10 seconds?
  - The end CTA feels a bit rushed — could we extend it by 2-3 seconds?

Video 2 — [Title/Description]:
What works well: [e.g. "The storytelling flow is great and feels very genuine."]
Adjustments needed:
  - Please swap the background music to something with a slightly faster tempo
  - Can we add the discount code [CODE] as a text overlay at 0:25?

Video 3 — [Title/Description]:
This one is approved as-is — no changes needed. Great work.

Timeline: Could you send revised versions by [Date]? This is revision round [1 of X] included in our agreement.

Let me know if any of this is unclear or if you have questions. Really happy with the direction so far.

Thanks,
[Your Name]
[Brand Name]