Free UGC Creator Contract Template
A plain-English contract template covering everything brands and creators need — usage rights, exclusivity, revisions, payment terms, and kill fees.
UGC Creator Contract Template
A plain-English agreement between brand and creator.
Section 1: Parties
- [Brand Name] ("the Brand")
- [Creator Name] ("the Creator")
- Effective date: [Date]
Section 2: Scope of Work
- Content type: [e.g. 3x product review videos]
- Platform(s): [e.g. TikTok, Instagram Reels]
- Deliverable specs: [aspect ratio, length, format]
- Timeline: Draft delivery by [Date], final delivery by [Date]
Section 3: Creative Direction
- The Brand will provide a written brief outlining key messages, tone, dos/don’ts, and mandatory mentions.
- The Creator retains creative freedom within the brief guidelines. Over-scripting is discouraged to maintain content authenticity.
Section 4: Revisions
- [X] rounds of revisions are included in the agreed fee.
- Additional revisions beyond the included rounds will be charged at $[X] per round.
- Revision requests must be submitted within [X] business days of draft delivery.
Section 5: Usage Rights & Licensing
- Organic usage: [Included / Not included]
- Paid advertising: [30 days / 90 days / 12 months / Perpetual]
- Usage begins from the date of final content approval.
- Any usage beyond the agreed licence window requires a new agreement or extension fee.
Section 6: Exclusivity
- [No exclusivity / Category exclusivity for X days]
- During the exclusivity period, the Creator will not produce content for direct competitors in the same product category.
Section 7: Payment Terms
- Total fee: $[Amount] AUD
- Payment schedule: [50% upfront, 50% on delivery / 100% on delivery / other]
- Payment method: [Bank transfer / PayPal / other]
- Payment due within [X] days of invoice.
Section 8: Content Ownership
- The Creator retains ownership of the original content.
- The Brand is granted a licence to use the content as specified in Section 5.
- The Creator may use the content in their portfolio unless otherwise agreed.
Section 9: Cancellation & Kill Fee
- If the Brand cancels after the brief has been issued, a kill fee of [25-50]% of the total fee applies.
- If the Creator fails to deliver by the agreed deadline without prior notice, the Brand may cancel without payment.
Section 10: Confidentiality
- Both parties agree not to disclose confidential campaign details, pricing, or strategy to third parties.
Section 11: Governing Law
- This agreement is governed by the laws of [State], Australia.
Signed by the Brand:
Name: ____________________ Signature: ____________________ Date: ____________
Signed by the Creator:
Name: ____________________ Signature: ____________________ Date: ____________
How to Use This Template
Customise the bracketed sections for each campaign.
Agree on usage rights before signing. This is where most disputes happen.
Both parties should sign and keep a copy.
Review with a legal professional if your campaign budget exceeds $5,000.
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