Influencer Marketing ROI Calculator
Planning a UGC campaign, brand collaboration, or micro-influencer partnership? Use this calculator to project the real value of content marketing done by creators and influencers — so you can invest with confidence, not guesswork.
Campaign Inputs
Influencer fees, product costs, production expenses
Total impressions or people who saw the content
Percentage of audience that clicked, visited, or engaged
Percentage of engaged users who purchased or signed up
Average revenue per conversion
Your Results Will Appear Here
Fill in your campaign numbers on the left and hit "Calculate ROI" to see your projected return.
How It Works
This calculator uses five core inputs to project the financial return of a UGC or influencer marketing campaign. The formula follows industry-standard methodology:
Leads = Audience Reached x Engagement Rate
Conversions = Leads x Conversion Rate
Revenue = Conversions x Average Order Value
ROI = (Revenue - Campaign Cost) / Campaign Cost x 100
What counts as "Campaign Cost"?
Include everything: creator fees, product gifting value, shipping, production costs, and any platform ad spend used to amplify the content. The more accurate your input, the more useful your result.
Benchmark engagement and conversion rates
Not sure what numbers to use? Here are common ranges for UGC and influencer campaigns:
| Metric | Low | Average | High |
|---|---|---|---|
| Engagement Rate | 1% | 3-5% | 8%+ |
| Conversion Rate | 0.5% | 1-3% | 5%+ |
| AOV (Lifestyle/Beauty) | $25 | $45-$80 | $150+ |
Tip: Micro-influencer campaigns (10K-50K followers) typically see higher engagement rates (4-7%) compared to macro influencers (1-3%), making them more cost-effective for conversion-focused campaigns.
Want to dive deeper into UGC performance data? Check out our UGC statistics breakdown, learn about building a UGC marketing strategy, or see the Remitly case study for a real campaign example. Have questions? Visit the FAQ.