Free Template

    Free UGC Content Calendar Template

    Four spreadsheets in one — content calendar, creator roster, performance tracker, and usage rights log. Plan your entire UGC pipeline across TikTok, Instagram, and YouTube.

    Sample Month
    TikTok Instagram Multi-Platform
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Week 1
    TikTok

    Product Review

    Creator A

    Instagram Reels

    GRWM

    Creator B

    TikTok + Reels

    Unboxing

    Creator A

    Week 2
    TikTok

    Tutorial

    Creator C

    Reels

    Testimonial

    Creator B

    TikTok

    Lifestyle/DIML

    Creator A

    Week 3
    TikTok

    Recipe Content

    Creator D

    Reels

    Behind-the-Scenes

    Creator B

    TikTok

    Product Comparison

    Creator C

    Week 4
    TikTok + Reels

    Seasonal Trend

    Creator A

    All Platforms

    Repurposed Best-Performer

    Creator B

    What's Inside — 4 Ready-to-Use Sheets

    Content Calendar

    Weekly content grid (Mon–Sun × 4 weeks)
    Content type, platform, and creator assignment
    Brief status tracking
    Video length, caption/hook notes, and hashtags
    CTA & discount code column
    Publishing time slot
    Usage rights expiry tracking
    Performance columns — views, engagement rate, saves

    Creator Roster

    Creator name with Instagram & TikTok handles
    Niche/specialty and follower count
    Engagement rate and rate per video
    Usage rights terms and contract status

    Performance Tracker

    Per-post tracking — views, likes, comments, shares, saves
    Engagement rate and link click columns
    CPA and ROAS tracking for paid content
    Top performer flag and learnings/notes

    Usage Rights Tracker

    Content ID, creator, and delivery date
    Usage type, start date, and expiry date
    Expiry alert and renewal cost columns
    Renewal status and notes
    Download as Spreadsheet (.xlsx)

    How to Use This Calendar

    Plan content 2-4 weeks ahead to give creators time to shoot and edit.

    Mix content types across the month. Don't run 4 reviews in a row.

    Track usage rights expiry dates so you don't run paid ads past your licence window.

    Review performance weekly and adjust the next month's calendar based on what worked.

    Need a creator to fill this calendar?

    Trisha delivers consistent, on-brief content every month — ready to slot into your calendar and go live.

    Book UGC Content

    Related Resources

    UGC Marketing Strategy 2026

    A complete strategy framework for planning UGC campaigns.

    UGC Campaign Checklist

    Step-by-step checklist to launch your next UGC campaign.

    How to Brief a UGC Creator

    Write briefs that get great content back on time.

    How to Repurpose UGC Content

    Get more mileage from every piece of creator content.