Remitly: How a Story About Home Reached 1.8 Million People
A paid brand collaboration about the Filipino diaspora experience turned into one of the highest-performing creator partnerships for Remitly, proving that authentic, self-shot storytelling outperforms polished ads every time.
The Brief
What Remitly Wanted
Remitly is a money transfer app that helps people send money to family back home. They wanted a brand collaboration that told a real story resonating with the Filipino diaspora community in Australia.
This was a brand collaboration. I created the content and posted it on my channels, giving Remitly both authentic distribution and reusable assets.
Brief Details
- Brand: Remitly
- Format: TikTok videos + Instagram Stories
- Angle: Filipino diaspora, staying connected to home
- Goal: Brand awareness + emotional connection
- Content type: Brand collaboration
The Content
Instead of a product demo, I told my real story. Being a Filipino living in Melbourne, the distance from family, and how staying connected matters more than anything.
Why It Worked
- It was a real story, not a script. The emotions were genuine because they came from lived experience.
- It spoke to a community. The Filipino diaspora is massive and deeply connected online. This content resonated because it reflected their reality.
- The brand fit was natural. Remitly solves a real problem for this audience: sending money home. The product placement felt organic, not forced.
The Results
One video. Just authentic content doing what it does best.
1,036 hours of total watch time
That's over 43 days of continuous viewing from a single piece of content.
Want Results Like This?
I create authentic, story-driven content for brands across finance, lifestyle, and travel. From brand collaborations to UGC. Based in Melbourne with a multicultural reach across Australia, Philippines, and APAC.